Lightweight, Non-Sticky
A leave-in serum designed to feel comfortable as part of your daily routine.
LOVO CREMEYour next ritual
A LITTLE MOMENT
Your next ritual
is on its way.
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A little Korean care. A little everyday luxury. Made for your glow.
THE LOVO COLLECTION 04
A ritual from the rootsLeave-in serum
01 / 03 The product
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A LOVO ritual / DAILY
A little care, from root to ritual.
Meet a lightweight, non-sticky serum designed for your daily scalp-care routine. Formulated with a blend of botanical and hair-care ingredients, it brings a premium touch to your hair ritual.
Your favourites, kept on this device.
A little care. A little consistency.
A ritual that feels like you.
THE LOVO EDIT01 / Made for your everyday
Scalp Nourishment
Scalp-focused care with botanical ingredients such as pea sprout and rosemary extracts.
Healthy-Looking Hair
Designed to support the appearance of fuller, healthier-looking hair.
Hair & Root Care
A daily massage ritual for the scalp and roots, with no rinse required.
The art of a daily ritualFORMULATED WITH INTENTION
FORMULATED WITH INTENTION02 / A closer look
A few of the ingredients behind Advanced Hair. Explore what goes into your ritual.
Pisum sativum sprout extract appears in the supplied ingredient list.
Full ingredient list
Aqua, Pisum Sativum (Pea) Sprout Extract, Phenoxyethanol, Sodium Benzoate, Aqua / Water, Water, Glycerin, Sodium Metabisulfite, Glycine, Larix Europaea Wood Extract, Zinc Chloride, Camellia Sinensis Leaf Extract, Butylene Glycol, PPG-26-Buteth-26, PEG-40 Hydrogenated Castor Oil, Apigenin, Oleanolic Acid, Biotinoyl Tripeptide-1, 1,3-Propanediol, Hydrolyzed Keratin Protein, Rosmarinus Officinalis Leaf Extract, Serenoa Serrulata Fruit Extract, Phenoxyethanol, Triethylene Glycol, Sodium Hyaluronate.
Please check the physical product packaging for the current ingredient list and directions in your market.Care & directions
Apply to a clean, dry scalp. Do not rinse. Follow the product directions for daily use.
03 / Make it your own
Follow the directions on your product packaging. Here’s the ritual, one step at a time.
Apply a few drops directly to your clean, dry scalp.
04 / A ritual, together
A morning moment, from your first cleanse to your day creme. Follow each product’s label for order, frequency and directions. Add your separate leave-in scalp-care ritual as directed on its packaging.
05 / Discover your match
| At a glance | Advanced HairGrowth Serum | SOFTSUNDay Creme |
|---|---|---|
| Your moment | DAILY | AM |
| Format | Leave-in serum | 50g |
| Care focus | Lightweight, Non-Sticky | SPF 30 |
| Featured ingredient | Pea Sprout Extract | Açaí Fruit Extract |
| Explore | Your formula | Meet SOFTSUN |
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